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When Global Brands Go Local

You are getting your MBA program in an increasingly connected world, where geographic boundaries are no longer barriers to entering new markets. Often, the most effective way for a company to go global is to ingrain itself in local culture and tailor its content and offerings to the needs and wants of local populations. So while more and more companies are going global, they are actually also going local. See more about this phenomenon, called “glocalization,” in our latest infographic:

An infographic on glocalization from Pepperdine University

Find this interesting? Check out other infographics:

Technology is making the world a more connected place. Things like smartphones have made the playing field for businesses a more level place. See what smartphone growth reflects about emerging markets:

Often, when a business makes the decision to expand internationally, it is the marketing department that prepares the “local” strategy. This is just one of many responsibilities of marketing:

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