Online MBA Marketing Specialization

header image

Online Master in Business Administration
Marketing Specialization

The Future of Marketing is Here

The marketing profession is changing at light speed. Every new technology and each new measurement tool add to the savvy marketer’s arsenal of opportunity. Marketing has become an analytical science tasked with discovering exactly what people want to buy, how they want to buy it, where they want to learn about the product or service, and what they think about the brand as a whole.

Today’s marketing professionals must have the ability to process an increasing complexity of information, and know how to use that information to communicate effectively across the right mediums. Instinct and creativity still matter, but strategic thinking is what delivers on consumer loyalty and profitability goals.

The Pepperdine Advantage:

Online MBA with Marketing Specialization

Earning your online Master in Business Administration from Pepperdine University’s Graziadio School of Business and Management comes with a certain degree of prestige and recognition. Coupling that degree with a Marketing specialization can further elevate your commitment to the future of the profession and your own career.

Choosing Pepperdine University for your online MBA studies offers many outstanding advantages to marketing professionals seeking an exceptional educational experience. Enroll with us for the opportunity to:

  • Participate in a values-centered, collaborative, and experience-driven online MBA program.
  • Enjoy a convenient, learn-anywhere curriculum specifically designed for working professionals.
  • Gain a solid foundation in current business and management theory and practice, with a focus on building essential skills.
  • Learn from expert faculty with proven experience in the business world as executives, entrepreneurs, and consultants.
  • Network with your peers from companies around the world, who share similar goals for their careers.
  • Secure your online MBA in Marketing within as little as two years.

Accredited and Award-Winning MBA Program

Founded in 1969, the George L. Graziadio School of Business and Management is accredited by the Association to Advance Collegiate Schools of Business (AACSB). Less than five percent of business schools in the world can claim this status. 

The Graziadio School’s mission is “to develop values-centered leaders and advance responsible business practice through education that is entrepreneurial in spirit, ethical in focus, and global in orientation.”  Our programs promote the core values of integrity, stewardship, courage, and compassion in support of our belief that Pepperdine University MBA students and graduates can have a positive impact on businesses, communities, and society at large. 

We are nationally and internationally recognized as one of the leading business schools in the world, with programs that have been recognized by U.S. News and World Report, Forbes, The Wall Street Journal, BusinessWeek, and the Financial Times. Recent accolades include: 

  • U.S. News & World Report  Top 15 Best Online MBA Programs (2016).
  • Leadership Excellence magazine selected the Graziadio School as #15 nationally in leadership development.
  • BusinessWeek ranks the Graziadio School #15 nationally by students as completely responsible for having  achieved their career goals.

Cutting-Edge Marketing Curriculum

The Pepperdine University online MBA with Marketing specialization will present you with the latest concepts, techniques, and tools needed for developing effective, data-driven marketing strategies and programs. 

We’ll show you how to become an analytical decision maker with the knowledge to target the right consumer groups with the products and services they want most. You’ll study promotions and pricing, analyze distribution and communication models, and determine how to evaluate profitability and growth potential. Our online MBA program familiarizes marketing professionals with vital concepts in:

  • Business Laws and Regulations
  • Financial Management
  • Information Systems
  • Leadership Development
  • Market Economics
  • Marketing Management
  • Operations Integration
  • Organizational Behavior
  • Quantitative Analysis
  • Strategic Management

Students who enroll in the online MBA program at the Graziadio School of Business and Management can also gain the knowledge necessary to build their business intelligence in alignment with the challenges of globalization, competition, technological innovation, and ethics in the workplace. Theory combines with practice to help develop the real-world skills needed to analyze and tackle these challenges with confidence and composure. 

Of course, the chance to become a better manager and leader is an important part of any online MBA program. At Pepperdine University, coursework can help to improve your communication skills, increase your understanding of human capital, and teach you how to identify and develop top talent.

The Future of Marketing Careers

Government data from the Bureau of Labor Statistics looks at the future of advertising, promotion, and marketing careers through the remainder of the decade. Growth is projected at an overall 14 percent through 2020, with the exception of the Market Research Analyst career path. This  position is anticipated to experience an enormous growth rate of over 40 percent, with a median salary of $60,570 (2010 wages). 

Earning an online MBA can also help prepare marketing professionals for leadership roles such as Marketing Manager, Advertising Manager, Promotions Manager, or Public Relations Manager. Median salaries, based on 2010 data, range from approximately $58,000 to upwards of $100,000. 

Making the Choice:

Is an online MBA in Marketing from Pepperdine University Right For You?

Our online MBA program can provide you with immediately actionable skills and knowledge that are relevant to your current career, as well as supportive of your broad-based educational goals in the areas of:

  • Economics
  • Human Behavior
  • Information Systems
  • Leadership
  • Management
  • Marketing
  • Quantitative Analysis
  • Strategy

The curriculum provided by the Graziadio School of Business and Management is ideal for busy professionals who want online convenience without compromising on quality. Choosing the Marketing specialization offers additional advantages for individuals who are working in, or interested in, careers that require multi-media marketing savvy, analytical prowess, and the ability to manage results for maximum profitability. 

If you’ve been thinking about advancing your education as a way to become more competitive in the workplace of the future, we encourage you to take an in-depth look at the online MBA offered by Pepperdine University. We look forward to your interest and inquiries.

Learn More Today

Complete this form to download a free program brochure.
An enrollment advisor will contact you promptly.