Sales Manager

Choose your pathway: Sales Manager

Did you know sales managers are ranked #2 in “Best Sales & Marketing Jobs” and #75 in the “100 Best Jobs” for 2016 by U.S. News & World Report? An online MBA with a Marketing concentration can prepare you to drive sales, work with marketing departments, and reach short- and long-term sales goals as the manager of your own sales team.

What do sales managers do?

What do sales managers do?

Sales managers are leaders who serve as coaches to their sales team. They advise sales representatives on techniques and areas for improvement, and encourage their team to perform to their highest ability. While many of a sales manager’s responsibilities are internal, these professionals may work with vendors and distributors. They also work closely with managers of other departments to help share sales knowledge that may be leveraged in other ways.

There are two types of sales managers: Business to business (B2B) or business to consumer (B2C) managers. B2B sales managers sell products or services that cater to other businesses. They may work for a wholesaler or retailer, where a B2C sales manager sells directly to consumers. These professionals can work in a variety of settings, including retail or automotive sales.

A marketing manager’s daily activities may vary depending on the organization, but most typically are tasked with the following responsibilities:

  • Preparing budgets and approving expenditures
  • Identifying customer preferences to determine ideal sales strategies
  • Analyzing sales statistics
  • Developing direct sales techniques, cold calling, and business-to-business marketing visits
  • Assigning sales territories and sales quotas
  • Resolving customer complaints regarding sales and service

What is the career outlook for sales managers?

According to the U.S. Bureau of Labor Statistics, sales manager roles are projected to grow by
5% from 2014 to 2024. These professionals also benefit from an unemployment rate of 3.5%, which is less than the national average. With continuing growth and a low unemployment rate, sales managers can expect a steady stream of new jobs in the upcoming years.

What can you earn as a sales manager?

Sales professionals typically earn more than other business professionals at their level due to high salaries, benefits, and in some cases, commission. The median annual wage for sales managers was $113,860 in 2015, with the highest 10% taking home more than $187,200 per year.

Did you know that sales managers are ranked #17 in U.S. News & World Report’s “Best Paying Jobs” list? (2016)

An MBA degree alone can help you increase your earning potential, but a marketing concentration can take it even further. Marketing MBA graduates on average earned approximately $123,000 annually mid-career according to Poets & Quants, which is why marketing was named one of the “Best Paid MBA concentrations” by the site in 2016.

What courses can prepare you for sales management?

ECNM 657
Prices, Profit, and the Market Economy
ISTM 654
Information and Process Systems
LEGL 653
Political, Regulatory, Ethical, and Legal Issues of Business
MKTG 658
Marketing Management
MKTG 680
Global Brand Management
MKTG 681
Market Innovation and Commercialization
MKTG 682
Marketing Communications in the Digital Age
STGY 659
Strategic Management

What can these courses teach you? Find out with an in-depth view of our curriculum.

What are some related career paths?

If you’re interested in a career in business or marketing, but sales management isn’t for you, you have options. Explore these related career paths to see which one works best for your goals.

What’s your next step?

The online Master of Business Administration degree from Pepperdine University can help you lead business on a global scale.

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