Marketing Manager

Choose your pathway: Marketing Manager

What kind of careers can our online MBA with a Marketing concentration prepare you for? One option is a marketing manager, the #1 Best Sales and Marketing Job according to U.S. News & World Report (2016).

What do marketing managers do?

What do marketing managers do?

Marketing managers help organizations in every sector maximize profits and market share by organizing or overseeing marketing campaigns. They work with sales, art directors, public relations, and product development staff to estimate the demand for products and services and identify potential markets. Marketing managers also are in charge of hiring staff and team building, strategic planning, managing budgets, and tracking their results.

A marketing manager’s daily activities may vary depending on the organization, but most typically are tasked with the following responsibilities:

  • Creating advertising campaigns, including radio, television, print, online media, and billboard advertisements
  • Negotiating advertising contracts
  • Initiating market research studies and analyzing findings to understand customer and market opportunities for businesses
  • Planning promotional campaigns such as contests, coupons, or giveaways
  • Meeting with clients to provide marketing or technical advice
  • Directing the hiring of advertising, promotions, and marketing staff and overseeing their daily activities

What is the career outlook for marketing managers?

As globalization increases, corporations in nearly every sector are entering the international stage and eager to maintain and expand their global market share. That’s where marketing managers come in. Marketing experts with a foundation in business and the ability to form big-picture strategies will be needed more than ever. In fact, marketing manager employment is projected to grow 9% from 2014 to 2024, which is faster than the average growth for all occupations (U.S. Bureau of Labor Statistics).

With 212,500 new jobs projected to be added from 2014 to 2024, Marketing MBA graduates will be needed more than ever to fill in the gaps (BLS).

One of the fastest growing sectors of marketing is digital marketing. As social media platforms grow and Internet usage soars, marketing managers in the digital sector will see an increased demand for their expertise.

What can you earn as a marketing manager?

Earning your online MBA with a Marketing concentration can pay off in terms of earning potential. In 2015, the median annual wage for marketing managers was $128,750, with the highest 10% earning more than $187,200 (BLS).

While MBA degrees already provide a high level of financial security, a marketing concentration takes it even higher. In fact, marketing was named of the “Best Paid MBA concentrations” by Poets & Quants (2016). Marketing MBA graduates on average earned approximately $123,000 annually mid-career (Poets & Quants).

What courses can prepare you for marketing management?

ECNM 657
Prices, Profit, and the Market Economy
ISTM 654
Information and Process Systems
LEGL 653
Political, Regulatory, Ethical, and Legal Issues of Business
MKTG 658
Marketing Management
MKTG 680
Global Brand Management
MKTG 681
Market Innovation and Commercialization
MKTG 682
Marketing Communications in the Digital Age
STGY 659
Strategic Management

What can these courses teach you? Find out with an in-depth view of our curriculum now.

What are some related career paths?

If you’re interested in a career in business or marketing, but marketing management isn’t for you, you have options. Explore these related career paths to see which one works best for your goals.

What’s your next step?

The online Master of Business Administration degree from Pepperdine University can help you lead business on a global scale.

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An enrollment advisor will contact you to start the enrollment process and answer any in-depth questions not covered in our FAQ.

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