Marketing positions are virtually everywhere. From corporations and firms to small, boutique offices, marketers cover a whole range of responsibilities to engage various audiences across multiple platforms.
Whether you want to travel the world, manage storefronts, design artwork, facilitate events, or even be an agent for public figures – there are countless employment opportunities for postgraduates with marketing or management degrees, especially MBAs.
Advertising Agencies or Marketing Departments
Many marketers find their niche in advertising agencies or advertising departments within larger companies. In an agency setting, marketing professionals may work for just one client or multiple, contributing to a range of different campaigns. Corporate employees may perform a small set of tasks, or wear myriad hats as they market their company.
As marketing professionals gain experience, they have the option to advance to a more managerial role, which is easier with a postgraduate degree. According to the U.S. Bureau of Labor Statistics (BLS), the median salary for a marketing or promotions manager is $124,850.
Market researchers help companies analyze various industry trends to better predict what products will sell and at what cost/volume. As of May 2015, the BLS reported the median salary for jobs in this field as $62,150, also forecasting a 19% growth rate between 2014 and 2024.
Postgraduate degrees better position applicants for employment as market researchers, being typically perceived as having more experience and value than their undergraduate counterparts.
Merchandising professionals have the opportunity to perform a wide variety of tasks – from searching for new products to managing storefronts and optimizing sales. Focusing primarily on monitoring industry trends and competing businesses, they often having to maintain relationships with a diverse group of people. They typically travel extensively, visiting trade shows, vendors, manufacturers, suppliers, and consumers from all over.
According to the BLS, the median salary for buying agents in 2015 was approximately $59,620. As with most industries, earning potential can increase significantly for those with postgraduate degrees. In addition, merchadising positions typically include commission-based structures, allowing talented individuals to earn alternative compensation and pursue promotions.
The role of a brand manager focuses on shaping and maintaining the overall image their employer or client would like to present to the public. They create, publicize, and develop the brand messaging that is released for public consumption.
Brand managers perform a fair amount of marketing research, helping them better understand macro sociological and cultural trends, the public’s perception of the brand, the marketing strategies of their competition, and more.
According to Glassdoor.com, the average salary for a brand manager in the United States is $110,000 annually.
The MBA Program at Pepperdine
As with most professional fields, marketing looks favorably on those who have postgraduate education. The Master of Business Administration program at Pepperdine Graziadio offers several concentrations to prepare those interested in a marketing career, including an emphasis in finance, leadership and managing organizational change, marketing, and general management.
Pepperdine offers experience-driven learning opportunities, connecting students with businesses and working professionals to engage in live case studies in the corporate world. Including an applied, real-world curriculum in an MBA program better positions graduates for success in their future marketing careers.
The field of marketing is continuously growing, providing indispendable guidance to corporations, businesses, entrepreneurs, movements, and endeavors that rely on sharing their message with the world.
Ready to develop the critical thinking skills and practical managerial expertise to drive today’s top companies? Designed for the working professional, the online MBA program from Pepperdine University Graziadio School of Business and Management sharpens entrepreneurial skills in a values-centered, collaborative, and experience-driven program.