Marketing Concentration

Apply consumer insights. Make executive decisions.

Big data. Search engine optimization. Mobile. Each wave of technology means new strategies and opportunities for marketing and business professionals who can approach novel situations creatively, critically, and confidently. The Graziadio School of Business and Management’s online MBA with a Marketing concentration explores the latest marketing topics, conversion techniques, and measurement tools to help you build your specialized expertise.

Our courses can help you master:

  • Global brands and international markets
  • Innovation in marketing

  • Digital communication
  • Ethical business practices

Our experience based courses can help you master...

Take your interests even further with multiple experiential learning opportunities. With our nationally recognized Education to Business (E2B) program, you can work with major corporations to solve real-world business issues.

What courses can you take?

The Pepperdine University online MBA with a Marketing concentration is designed to help marketing professionals explore critical business concepts, including information systems, business law, and marketing management. Courses include:

  • MKTG 680 Global Brand Management
  • MKTG 681 Market Innovation and Commercialization
  • MKTG 682 Marketing Communications in the Digital Age

Where can a Marketing MBA take you?

Did you know that salaries for full-time MBA students increased approximately 50% upon graduation, and 41% for part-time students? (Forbes, 2014). If you’re interested in focusing your MBA, a Marketing concentration can help you pursue even greater returns. In fact, the median salary for marketing and advertising roles is $95,890, with the top 10% earning more than $187,200 per year (BLS).

With a faster than average growth rate for advertising and marketing careers, your future in the field is bright.

Your MBA with a Marketing concentration can help you pursue a variety of roles, including:

Learn more about your career opportunities with our online MBA now.

  • Marketing Manager
  • Advertising Manager
  • Promotions Manager
  • Public Relations Manager

What’s your next step?

The online Master of Business Administration degree from Pepperdine University can help you lead business on a global scale.

Step 1:

 and get started.

Step 2:

An enrollment advisor will contact you to start the enrollment process and answer any in-depth questions not covered in our FAQ.

Step 3:

Explore our online blog to read more about our online MBA program, the Graziadio School of Business and Management, and the latest business trends and issues.