General Management Concentration

General Management Takes Specialized Skills.

The Pepperdine University online MBA with a General Management specialization allows you to tailor your education to your interests, strengths, career goals, and schedule. As a General Management student, you choose your electives from among all of our concentrations. This allows you to add the greatest value and get the most out of your time with us.

Depending on your elective choices, our General Management MBA can help you master:

  • Financial Management
  • Financial Processing Systems
  • Information Systems
  • Market Economics

  • Marketing Management
  • Operations Integration
  • Quantitative Analysis
  • Leadership
  • Entrepreneurship

Our experience based courses can help you master...

Take your interests even further with multiple experiential learning opportunities. With our nationally recognized Education to Business (E2B) program, you can work with major corporations to solve real-world business issues. Our optional international studies program allows you to explore international management and foreign markets while learning abroad from international organizations.

What courses can you take?

Our curriculum is designed to build your business intelligence in alignment with the challenges of globalization, competition, technological innovation, and ethics in the workplace.

Becoming better at managing people is an important part of any MBA program. Our coursework can also improve your communication skills, increase your understanding of employee dynamics, and teach you how to identify and develop top talent. Courses include:

  • FINC 667 Global Capital Markets and Institutions
  • FINC 668 Valuation and Corporate Combinations
  • FINC 669 Investments and Portfolio Management
  • GSBM 693 Global Business Intensive
  • ISTM 660 Business Analytics and Intelligence
  • ISTM 661 Enterprise Architecture and Infrastructure Management
  • ISTM 662 DIIS Portfolio and Project Management
  • ISTM 663 Managing DIIS Security, Privacy and Ethics
  • ISTM 664 Business Process Analysis and Innovation
  • ISTM 665 Digital Innovation and Strategic Transformation
  • MKTG 680 Global Brand Management
  • MKTG 681 Market Innovation and Commercialization
  • MKTG 682 Marketing Communications in the Digital Age
  • OTMT 617 Leadership Theory and Practice
  • OTMT 670 Advanced Principles of Organizations and Leadership
  • OTMT 672 Organizational Dynamics and Managing Change
  • OTMT 673 Creativity and Innovation for Leadership

Where can a General Management MBA take you?

Pursuing your MBA with a General Management concentration can take you down a variety of paths, depending on your interests, goals, and course choices. Managers are needed in private, public, and nonprofit organizations, which means great flexibility.

An MBA can also create new opportunities for salary increases. In fact, salaries for full-time MBA students increased approximately 50% upon graduation, and 41% for part-time students (Forbes, 2014). Specific management salaries vary depending on the sector and area of specialization.

Possible roles include:

Learn more about your career opportunities with our online MBA now.

  • Community Service Manager
  • Health Services Manager
  • Public Relations Manager
  • Computer and Information Systems Manager
  • Administrative Services Manager
  • Training and Development Manager
  • Advertising/Marketing Manager
  • Human Resources Manager

What’s your next step?

The online Master of Business Administration degree from Pepperdine University can help you lead business on a global scale.

Step 1:

 and get started.

Step 2:

An enrollment advisor will contact you to start the enrollment process and answer any in-depth questions not covered in our FAQ.

Step 3:

Explore our online blog to read more about our online MBA program, the Graziadio School of Business and Management, and the latest business trends and issues.