AMA Webcast


Meeting Description:
Getting that next level marketing promotion today demands more than just increasing your marketing knowledge and applied skills. To stand out, you need to demonstrate mastery in critical thinking, problem solving and creativity. Moreover, you need to believe that when confronted with a challenging situation, that you have both the marketing acumen and ability to succeed.

Key Takeaways:

  • Grad school alone is not the path to earning that corner office. It takes more than three letters next to your name to stand out as a rising marketing professional.
  • It takes mastery of mental processes, beyond the acquiring of knowledge, including critical thinking, problem solving and creativity.
  • Furthermore, it takes self-efficacy —your belief in your ability to succeed when confronted with challenging situations, goals or tasks.

Presenter Information

Doreen E. Shanahan, a Lecturer of Marketing at Pepperdine University’s Graziadio School of Business and Management

Doreen Shanahan

She founded and serves as the director of the business school’s client-based experiential learning program entitled E2B. In this role Professor Shanahan has developed and written over 450 E2B cases with regional, national and international organizations, including Warner Bros., The Walt Disney Company, Volvo and Cisco, as well as small businesses tackling challenging business issues across a range of industries.

A former Vice President with The Coca-Cola Company, her career spans 30 years working in a range of industries including consumer products, publishing, industrial products, healthcare services, and advertising. Professor Shanahan received her BA from Rowan University, MBA from Pepperdine University and is currently a Ph.D. student at Pepperdine University.