Doreen E. Shanahan, a Lecturer of Marketing at Pepperdine University’s Graziadio School of Business and Management
She founded and serves as the director of the business school’s client-based experiential learning program entitled E2B. In this role Professor Shanahan has developed and written over 450 E2B cases with regional, national and international organizations, including Warner Bros., The Walt Disney Company, Volvo and Cisco, as well as small businesses tackling challenging business issues across a range of industries.
A former Vice President with The Coca-Cola Company, her career spans 30 years working in a range of industries including consumer products, publishing, industrial products, healthcare services, and advertising. Professor Shanahan received her BA from Rowan University, MBA from Pepperdine University and is currently a Ph.D. student at Pepperdine University.