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How the Fishbein Model Provides Insights for Marketing Professionals

As a marketing professional in today’s oversaturated markets, you must continually refine your methods and strategies to effectively present your product or brand. The ever-increasing competition for consumer attention leaves little room for error or ineffective methods. To best ensure positive results, it is imperative that you use highly calculated and scientific methods to create [...]

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How an Online MBA Can Prepare You to Lead and Succeed

Holding an MBA gives your resume that extra “oomph” that will not only catch the eyes of potential employers, but also the eyes of your peers, managers, and coworkers. Holding an MBA in your arsenal of personal achievements may help you quickly earn substantial professional advancements or leadership positions. Still, pursuing an MBA is an [...]

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Strategic Leadership: Steps to Developing a High-Performance Executive Team

Strategic executive teams have many responsibilities, but most importantly, they must continuously cultivate an environment that fosters leadership development. Leadership teams are able to successfully implement and promote this type of culture by taking just a few foundational steps. Identify Organizational Needs and Opportunities A leadership team must have a clear perspective of what lies [...]

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What MBA Students Can Learn from Successful Family Businesses in the U.S.

A multi-billion corporation doesn’t exactly spring to mind when thinking of family-owned businesses. However, family-run companies represent a third of the S&P 500 index, often outperforming non-family companies in longevity, debt management, and employee retention. The largest companies of today’s economy all started somewhere – and there are hundreds that found success as family-run establishments. [...]

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5 Inventory Management Techniques to Implement in Your Business

Managing inventory is one of the largest aspect of business operations – making it crucial to have an effective system in place to successfully keep it controlled. To ensure a business’ inventory control system will address a business’ needs, a supply chain manager must have an in-depth understanding of what systems are available. FIFO (First-in-First-Out) [...]

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An Overview of Marketing Jobs Available to MBA Graduates

Marketing positions are virtually everywhere. From corporations and firms to small, boutique offices, marketers cover a whole range of responsibilities to engage various audiences across multiple platforms. Whether you want to travel the world, manage storefronts, design artwork, facilitate events, or even be an agent for public figures – there are countless employment opportunities for [...]

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7 Methods of Dispute Resolution for Future Business Leaders

Conflicts are bound to happen, especially when it comes to the office environment and business dealings. Understanding the various methods of dispute resolution will better equip future business leaders to navigate conflicts – saving time, effort, money, and stress. Negotiation Among the most straightforward approaches to dispute resolution, negotiation is the process of communication and [...]

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13 Inspirational Entrepreneurs Throughout U.S. History

The work and ideas of past innovators set the groundwork for all future accomplishments, no matter how revolutionary. In American history, 13 prominent trailblazers across various industries have contributed to the scope of innovation, building the foundation for all today’s developments. John D. Rockefeller Born in 1839, Rockefeller was studious and adept in executing strategic [...]

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5 Technology Innovations Developing Within Marketing

The world of marketing is constantly evolving – shifting towards digital with the ever-growing dominance of search engines, e-commerce, and social media. Businesses today must increasingly include an online component within their marketing to adhere to the consumer’s needs, wants, and perspectives. With technology and consumer engagement continuing to progress in the coming years, marketers [...]

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Seven Ways to Raise Capital for Your Small Business

In the competitive world of small business ownership, the adage “you have to spend money to make money” is unambiguously true. Funding fuels success in enterprise and your capital flow is crucial in the earlier stages of business development. Unfortunately for new startups, money is scarce. Raising funds can be a laborious, frustrating challenge for [...]

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8 TED Talks on Technology for MBA Students

Modern MBA students are continuously looking to expand their knowledge of business and finance, both inside and outside the university setting. Tailored to enlighten the budding business student, please enjoy the following eight TED talks that are both informative and tech-minded. Kevin Kelly: How AI Can Bring on a Second Industrial Revolution Kevin Kelly, author, [...]

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Understanding the Types of Marketing Research

Data drives marketing. Understanding consumer engagement, customer retention, and growth optimization through accurate, insightful marketing research drives business. Although much has changed in the move to online enterprise, marketing research is still conducted in the physical and digital world. To understand the impact of marketing data on organizational tactics, it helps to explore the research [...]

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7 Ways Managers Can Keep Employees Engaged

Engaged employees are easy to recognize. Distinctively energized with confidence, positivity, and an extraordinary will to achieve, their presence inspires those around them to excel. They are leaders by example. Calm, confident, yet intensely focused on the task ahead, they view any challenge as an opportunity. When employees are fully engaged and immersed in their [...]

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Five Career Paths and Job Opportunities for MBA Graduates

What can you do with a Master of Business Administration (MBA) degree once you’ve graduated? A lot. An MBA is extremely versatile and valuable, and will allow you to pivot in many different directions depending on your career aspirations, skills, and interests. Let’s take a look at just a few of the career paths and [...]

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Top 3 Trends in Business Leadership for 2016

Being in charge of an organization often means bringing out the best in employees. Many businesses are doing more with less and fostering environments that invite input from all sectors of their departments. Learn more about important business leadership trends and what skills can help you succeed in your chosen industry today. Tap employees’ hidden [...]

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The 5 Most Important Time Management Tips for Online MBA Students

MBA students often choose online programs for their flexibility. Students can fit classes around their other obligations and eliminate a commute to a campus, making online MBA study a good fit for a busy schedule. Once classes are underway, MBA students need to develop and use their time management abilities to make the most of [...]

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These 5 Business Leaders Have Their MBA Degrees

Many of today’s entrepreneurs and business leaders rely on the knowledge and strong foundation built upon an MBA degree. The following individuals took the time to study or graduate with an MBA degree and advanced to become well-known business and industry leaders. 5. Michael Chasen Michael Chasen, a student at Georgetown University in 1995, pursued [...]

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Top Concentrations in an MBA Program

Many business students maximize their MBA experience by choosing a program concentration. For those pursuing a graduate business degree, there are often three major considerations: The concentrations offered at a particular school The candidate’s education, experience, and areas of interest Future opportunities, whether in their current role or in a new career Each of these [...]

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Five Career Paths and Job Opportunities for MBA Graduates

What can you do with a Master of Business Administration (MBA) degree once you’ve graduated? A lot. An MBA is extremely versatile and valuable, and will allow you to pivot in many different directions depending on your career aspirations, skills, and interests. Let’s take a look at just a few of the career paths and [...]

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Four Ways to Take Your Career to the Next Level

Listen to the business news and you’ll hear companies lamenting about a shortage of skilled talent. Search the popular job boards and you’ll see hundreds of openings for candidates with advanced degrees. Read about the nation’s aging population and you’ll realize that millions of experienced workers will soon retire, leaving a major talent gap. All [...]

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Top Ways to Use Social Media with an Online MBA

We all know how to use our networks to keep up with friends and colleagues. Have you ever wondered if social connections could have a positive impact on your online MBA education?

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Three Smart Reasons to Get Your MBA Online

The popularity of distance learning and online MBA programs has made it possible for students from around the globe to follow their dreams of higher education at universities thousands of miles away. If you have considered earning your MBA online, here are three reasons why it can be a good idea.

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The Value of an Online MBA Education

Value in higher education can transcend the monetary outlay, particularly when you consider the cost-benefit advantages of an online MBA program. Learn some of the benefits of online study.

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