Smartphone Wars

Developed economies like the US have provided the perfect early adopter market for smartphone giants like Apple and Samsung, but the world’s leading technology companies are shifting their focus to developing economies where demand is high, the market is large and the opportunities are lucrative. If you are considering enrolling in an MBA program, be prepared to get a global perspective of business and the importance of identifying new market opportunities. Take a look at why the U.S. might not offer the best case study when it comes to the smartphone market:

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